Healthy Liverpool

PROJECT INFO

A trio of animated explainers for Liverpool CCG

Working with Liverpool CCG, we crafted a series of animated explainer videos for the NHS. The goal was to create engaging videos that informed the general public about the upcoming changes and vision for the future of the local NHS.
A key element of the brief was to take the existing brand colours and guidelines and ensure that they translated into visually interesting icons and characters for screen.

DESIGN IDEAS

Character and Motion

Starting with ‘Healthy Liverpool’ we created a cast of character designs and developed a style of movement that focused on not only communicating the clients ideas but to appeal to our audience.
With such minimal designs, it was important to get the details right so that we could deliver the exact look and feel for the video.
After the success of this animation, we followed up with two more explainers about Liverpool Women’s hospital and proposed changes to Liverpool’s orthopaedics service.